Privacy Policy

This Privacy Policy describes how we collect, use, store, protect, and manage personal information submitted and collected from all users who visit and shop on our website. This policy applies to all website visitors, registered users, and customers who purchase products through our platform. Our top priority is to fully protect user personal privacy and personal information security, and all information processing behaviors strictly follow standardized and safe operation principles. By accessing and using our website, you acknowledge and agree to the information collection and usage rules specified in this Privacy Policy.
We promise to maintain the authenticity, confidentiality and security of all user personal information, and will never arbitrarily disclose, sell, rent or transfer user personal information to irrelevant third parties without the explicit authorization of users. This policy covers all scenarios of user information generation, collection and use during the whole process of browsing the website, consulting services, placing orders and completing transactions.

1. Information We Collect

In order to provide users with complete, efficient and standardized product display, transaction services and customer support services, we only collect necessary and legitimate user personal information, and do not collect any irrelevant, redundant or sensitive private information without basis. The user information we collect is mainly limited to the content actively submitted by users and conventional transaction information generated during website use.
We will collect personal information that users actively fill in and submit on the website, including but not limited to user name, contact email, shipping address, postal code, receiving phone number and other necessary information required for order delivery and service docking. Such information is actively provided by users when they register accounts, place orders, fill in receiving information and submit consultation feedback.
In addition, we will automatically generate and record basic transaction data formed during user shopping, including order records, purchased product information, consumption amount, service interaction records and other content related to transaction services. All collected information is only used for internal service operation, and no excessive private information collection behavior will be carried out.

2. How We Use Your Information

All user personal information we collect is only used for the purpose of providing and optimizing website services, ensuring the smooth completion of user transactions and improving user shopping experience, and will not be used for any unauthorized commercial or non-commercial purposes. The specific usage scope of user information is limited to the following legitimate service scenarios.
Firstly, we use user information to complete order processing and logistics delivery services. The receiving address, contact information and order data submitted by users will be used for order confirmation, product packaging, outbound arrangement, logistics delivery tracking and goods signing confirmation, so as to ensure that each user’s order can be delivered accurately and efficiently.
Secondly, user information will be used for after-sales service and problem handling. When users apply for return, refund, product consultation and order problem feedback, the relevant order information and user contact information will help our customer service team quickly verify the order situation, accurately handle after-sales applications, and provide targeted reply and solution services to ensure that user rights and interests are effectively guaranteed.
Thirdly, we will use anonymized transaction data to optimize website operation and product services. Through sorting out and analyzing user consumption preferences and product demand data, we continuously optimize product display, product category updating and service experience, adjust service details and product matching degree, and provide users with more in line with public aesthetic and practical product resources and shopping services.
Finally, we will use user contact information to push necessary service notifications, including order status updates, logistics progress reminders, after-sales processing results, website service update prompts and other content closely related to user orders and service rights and interests. We will not send frequent invalid spam messages or irrelevant marketing content to disturb users.

3. Information Storage and Protection

We adopt industry-standard technical means and management mechanisms to protect user personal information security, and build a complete information security protection system to prevent user information from leakage, loss, tampering and illegal access. All user personal data is stored on secure and standardized server equipment, with professional encryption protection and access authority control settings.
We strictly control the internal access authority of user information. Only the designated operation, customer service and after-sales personnel who need to use information for work can access user data, and all personnel have signed confidential management agreements. Any internal staff who illegally view, copy, disclose or use user personal information without permission will face strict internal accountability.
We will retain user personal information only within the time required for service completion and legal compliance. After the completion of order transactions, after-sales services and related service guarantee cycles, we will regularly clean up and invalidize redundant user information according to standardized procedures to avoid long-term idle storage of user private information. For the information that needs to be retained for service traceability, we will continue to maintain encrypted protection to ensure data security.

4. Information Sharing and Disclosure

We adhere to the principle of user information confidentiality, and will not share, disclose or transfer user personal information to any third-party institutions or individuals without the explicit consent of users, except for the service scenarios stipulated in this policy. All user personal information is independently managed and protected by our platform, and no unauthorized external data docking and sharing behavior will be carried out.
In order to ensure the smooth completion of user order logistics and payment services, we will only transmit the necessary user receiving information and transaction data to the cooperative logistics service providers and payment channel institutions. The transmitted information is limited to the minimum content required for service completion, and no complete user private information will be fully shared. All cooperative third parties have signed confidential cooperation agreements with us, and are required to strictly abide by personal information protection specifications.
We will not sell user personal information to any marketing institutions, advertising platforms and other commercial organizations, nor will we use user information for irrelevant commercial promotion and drainage behaviors. We firmly resist all illegal acts of user information leakage and illegal use.

5. User Rights to Personal Information

All users have independent and legitimate rights to their personal information submitted on our website. Users have the right to check, confirm, modify and update their personal information and order data on the website at any time, so as to ensure the authenticity and effectiveness of personal information and avoid errors in logistics delivery and service processing caused by information errors.
Users have the right to apply for deleting personal private information that is no longer needed. When users no longer use our website services, they can put forward information deletion applications through the official contact channel. After we verify the user identity, we will complete the deletion and invalidation of the corresponding user information in a timely manner, except for the data that needs to be retained for service traceability.
For doubts about the collection, use and protection of personal information, users can always contact us through the Contact Us page of the website to put forward consultation, feedback and objections. We will reply to user feedback in a timely manner and properly handle user information rights and interests issues.

6. Privacy Policy Update

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to the upgrading of website service functions, the optimization of operation processes and the update of industry service standards. All updated policy contents will be displayed and announced on the official website in a timely manner, and the officially released updated version shall prevail.
The adjustment and optimization of the policy will always be based on the principle of protecting user personal privacy and information security, and will not reduce the original protection standards of user rights and interests. Users are advised to browse and check the latest Privacy Policy content regularly during daily use of the website. The continued use of website services by users after the policy update is deemed to be recognition and acceptance of the updated policy content.

7. Contact Information

If you have any questions, suggestions or doubts about this Privacy Policy and our personal information protection rules, please contact us through the independent Contact Us page on our official website. We will provide professional and detailed replies and explanations for all user consultation questions about privacy protection, and continuously optimize our information protection system and service details based on user feedback.